The Use of Sexual Themes in Advertising Introduction Marketers employ various advertising techniques to change the attitudes of their consumers especially when consumer motivation, opportunity, and ability are low. In so doing, the marketers enable their customers to expend minimal efforts particularly in terms of processing information, engaging in behavioral change relative to product consumption, and making decisions. Normally, most studies show that consumers are bound to develop attitudes towards something unconsciously (Hoyer and Macinnis 160).Advertising We will write a custom essay sample on The Use of Sexual Themes in Advertising specifically for you for only $16.05 $11/page Learn More As a result, these attitudes are also influenced by limited judgment and bodily responses.
Use of Sexual Themes in Advertising